ABOVE ® The BRAND
ABOVE, the BRAND, is not about us or the clothing. We use the word "Above" as a reference to our Lord and Saviour, Jesus Christ (based on John 3:31-36). He is the one who came from heaven and He is ABOVE ALL. He is the One, True King and He reigns over our hearts and souls. He is the beginning, and the ending, The first and the last, and the only one worthy of our worship and praise. He is Above the whole earth, the universe, and all of creation. He is the Creator of all things and reigns sovereign over all.
" He that comes from above is above all: he that is of the earth is earthly, and speaks of the earth: he that comes from heaven is above all. And what he has seen and heard, that he testifies; and no man receives his testimony. He that has received his testimony has set to his seal that God is true. For he whom God has sent speaks the words of God: for God gives not the Spirit by measure unto him. The Father loves the Son, and has given all things into his hand. He that believes on the Son has everlasting life: and he that believes not the Son shall not see life; but the wrath of God abides on him. " - John 3:31-36
This is how the Above brand came to be. As a reminder to us all that we have a Creator who, even though is living within all of us who believe on Him, is truly Above all. To look to Him who is Above and to bring Him Honor and Praise. To be a witness to unbelievers. To break the ice for witnessing. Combining our love and passion for Christ and the work that we know, Clothing. Combining the two to do our part, as small of a part it is, to spread the Truth of Jesus Christ, the Good News.
Our Logo Explained
We hope our Crown and Thorns logo is self explanatory. The Crown represents the crown of thorns that was placed on the head of Jesus and the Nails represent the nails that bound Him to the cross. These are images that are familiar with the crucifixion of Jesus and to believers the selfless act of God coming down to earth, walking in our shoes, living a sinless life, dying as a sinner by taking all of the world's sin upon himself, then defeating death by His resurrection from the grave. Therefore defeating death and granting life forever for those who believe in Him.
The Nails represent the letter "A" for Above. The layout is composed of an unstructured pile of nails that create an interpretation of the letter "A". Like someone just dropped the nails on the ground and they inadvertantly form the letter "A". We chose this orientation due to other ideas looking too much like an "anarchy" symbol (which opposes Christ, or order, more specifiacally, God's order) and we don't want to be associated with "anarchy". Our hope is that others will be able to associate with the symbols we used, and we hope the symbols are striking enough to provoke thought. A continual thought of a small portion of what Jesus went through to redeem us from the grips of death. He endured the pain and suffering, to grant us freedom from death and hell. To pay for our sins that we may live with Him forever.
ABOVE ® The COMPANY
ABOVE® is a registered trademark of Above, LLC operating out of Pensacola, Florida. Above was founded in 2009 and formed in 2010 by two brothers in Christ, Cliff and Jay. Cliff and Jay have been in the clothing industry for 20 years with a combined knowledge of 40 years. Being fellow believers in Jesus, they thought it was only natural to combine the two, their passion for Jesus and their working knowledge of the clothing industry. Currently, the company is operated only by Cliff and Jay. As the company grows, the initial intention is to help further the Kingdom of God, and to provide jobs. Growth also allows ABOVE the opportunities to contribute to Ministries and other Christian organizations, another way ABOVE hopes to help the Kingdom.
Clothing is not a conventional way of spreading the Good News of Jesus, but we all work with the tools and knowledge we have at our disposal. ABOVE® clothing is NOT an alternative to witnessing, but an ice-breaker. To open doors for discussion and increase opportunities to share the Gospel. ABOVE® is not about boasting, but rather being bold in our declaration of our beliefs. Not to offend, but to declare the hope we have in Jesus. ABOVE® as a movement, is to not be ashamed of our faith in Christ, but to share with others the redemption we have all received by His shed blood on the cross.
Thank you for your understanding and your support. We feel strongly about our beliefs and the products we provide. Our hope is that fellow Brothers and Sisters in Jesus do as well. If you have anything you'd like to share with us, please feel free to CONTACT US.